Tuesday, November 11, 2008
Alton Brown Teams Up With Welch's Grape Juice
New Welch's commercial starring Alton Brown! In typical Alton Brown/Good Eats fashion; he's out amongst the vines talking about polyphenol antioxidants with the customary chalkboard in the background. I was half-expecting to see Deb Duchon pop up somewhere to give us some history on making grape juice. "How do you like your grapes, Deb?" "Well Alton, I like a nice cold glass of Welch's grape juice."
After a quick search I found that the press release was today; guess they were keeping this a secret. The Welch's website also has been updated with a shortened version of the commercial. If you click on the link at the bottom of the teaser commercial there are interactive features and eight more Alton videos!
According to the press release, "Alton Brown will be appearing in television, print and online advertising, as well as in-store merchandising for Welch's 100% Grape Juice. In his own unique style, he'll blend ingredients of wit, wisdom, and science to explain what makes Welch's 100% Grape Juice, made from the entire polyphenol-packed Concord grape, so special." Ironically, it mentions the ad will run during Rachel Ray's 30 minute Meals but no mention of Good Eats. The ads will also appear in magazines and store displays through next spring.