new ad campaign focuses on the fact that their grape juice is natural and will feature actual vineyard locations from some of their associated growers. Welch's originally picked up AB to talk about the science behind grapes, which played directly off his Good Eats background. I'd say that, with his passion for getting back to food basics, sustainability, and local growers, Alton is the perfect choice to front the new series of ads too.
There are several clips of Alton interviewing grape farmers at Welch's website. Enjoy!
p.s. In case you're wondering, it's the 'new and improved' skinny Alton sporting his short hair in these ads; not the long-haired dude of old. Here's a picture so you can see what losing 50 pounds and getting a ahircut can do. I'm teasing here, don't take me too seriously.